Piers Morgan left Susanna Reid speechless after breaking one of TV's golden rules.
The pair were debating on Good Morning Britain if teachers should be allowed to teach if they have tattoos.
However, during the back and forth discussion Piers accidentally dropped a profanity.
Piers was of the opinion that teachers shouldn't have tattoos, but Susanna disagreed, saying: "Why don't you get a tattoo on your forehead?"
According to the M.E.N, Piers replied: ""What would I get? Legend? What would I do?
Susanna suggested "something else" and Piers said: "B***end?"
The sweary slip-up stunned Susanna as Piers let out a cheeky "oops".
Hysterical, Susanna said: "You said it"
Piers replied: "I like saying that. People say 'oo it's outrageous' but call me it all day long."
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One fan online warned: "Piers Morgan watch your profanity!! #goodmorningbritain."
Another didn't mind, tweeted: "When you heard @piersmorgan be even more of a legend this morning on #GoodMorningBritain."
And a third added: "Live scenes of snowflakes reporting @piersmorgan to @Ofcom for saying b*****d."
