Squabbling Piers Morgan and Donald Trump have returned to firing pot shots at each other after the former pals collided on social media again.
Piers and the ousted American ex-President have locked horns as their war of words rumbles on and now the row has turned to ratings.
The bickering pair were once friends, but their bond deteriorated during Trump's time in office.
They were close for around 15 years after Piers took part in the US Celebrity Apprentice, hosted by tycoon.
Now they're anything but - and they are both on the attack.
With a photo of Trump and former PM Boris Johnson, Piers tweeted: "Tonight on @PiersUncensored - a tale of two sleaze-ravaged, truth-trashing blondes, both facing critical moments in their political careers. Tune in at 8pm."
The American - still banned from the platform - is free to post on Facebook.
He retaliated by writing: "While I am fighting against Radical Left Lunatics, Persecutors, and unfair Prosecutors who want to destroy us all, Ron DeSanctimonious is not working for the people of Florida as he should be, he is too busy chatting with a Ratings Challenged TV Host from England, desperately trying to rescue his failing Campaign—But it’s my fault, I put him there!"
Piers wasn't about to leave it there.
He wrote: "BREAKING: Another President Trump statement re my DeSantis interview, this time lambasting him for wasting time chatting with a 'Ratings-Challenged TV host from England'.
"That’s the same TV host from England who Trump’s been interviewed by over 40 times…"
The pair most recently sat down in 2022, with Trump storming off after branding the presenter a ‘fool’.
In May last year Piers Morgan: Uncensored hit an all-time ratings low as just 10,000 tuned in.
Signs their relationship was hitting bumps in the road came in 2017 when Piers criticised some of the president's politics, disagreeing with the Republican's move to ban immigrants from seven countries.
Trump became heavily criticised during his presidency for false statements, as well as being put under fire for his handling of the coronavirus pandemic.
When Trump suggested injecting people with bleach to tackle Covid in 2020, Morgan told the president to "shut the f**k up". They buried the hatchet again in the run-up to the presidential election after Trump unfollowed his friend on Twitter.
