Pickleball, America’s fastest-growing sport, now has its very own official food. Contrary to what most people would’ve guessed, the food isn’t pickles — even though it’s there in the name. Instead, it’s blueberries.
In partnership with the U.S. Highbush Blueberry Council (USHBC), the Major League Pickleball hopes to bring more awareness to the many health benefits of blueberries. “Pickleball is a hugely popular sport that inspires excitement and passion — in the same way we know many people are superfans of blueberries for their deliciousness and health benefits,” Kasey Cronquist, president of USHBC, said in a press release. She continued, saying this partnership will hopefully “motivate consumers to grab a boost of blue, whether they’re a fan of playing pickleball, watching it, or both.”
Blueberries are among the world's most powerful sources of antioxidants and as a result, may help protect against aging and cancer. They are also among the most nutrient-dense berries and are especially high in fiber, Vitamin C, Vitamin K and Manganese. Additionally, blueberries may help prevent heart disease, may lower blood pressure and can help maintain brain function and improve memory.
