SCOTTSDALE, Ariz. — The WM Phoenix Open, the fifth-oldest tournament on the PGA Tour, has a brand new – and humungous – merchandise tent for the 2023 rendition of the People’s Open.
A year ago, the merch tent was 5,000-square-feet. This time around, it checks in at five times the size.
That’s right, 25,000 square feet of hats, pullovers, t-shirts, golf towels, balls, ball markers, pint glasses…. the list goes on and on.
The iconic 16th hole, which has its own logo, is heavily represented on the merch and with a big logo right when fans walk in.
The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)The merchandise tent at TPC Scottsdale for the 2023 WM Phoenix Open. (Photo: Todd Kelly/Golfweek)
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