Oliviero Toscani, the renowned photographer known for his groundbreaking work with Benetton's ad campaigns in the 1990s, has sadly passed away at the age of 82. His family confirmed the news in a statement, revealing that Toscani had been battling a rare disease, amyloidosis, which ultimately led to his demise.
Throughout his career, Toscani made a significant impact on the world of advertising and photography. He was the creative force behind Benetton's controversial campaigns that aimed to challenge societal norms and promote messages of diversity, religious tolerance, and environmental awareness.
Some of his most iconic images included the pope kissing an imam, a priest embracing a nun, and a black woman breastfeeding a white baby. While these campaigns sparked both admiration and controversy, they undeniably left a lasting impression on viewers.
Despite his groundbreaking work, Toscani's relationship with Benetton came to an abrupt end following a public outcry over his comments regarding the 2018 Genoa bridge collapse. His insensitive remarks caused a rift between him and the company, leading to a complete severance of ties.
In his final days, Toscani expressed his desire to be remembered for his entire body of work and his unwavering commitment to pushing boundaries through his art. His legacy as a visionary photographer and a provocateur in the world of advertising will continue to inspire future generations.
