The Phoenix Suns have made a significant move in expanding their organization by acquiring the rights to a G League franchise that will commence play next season. This acquisition means that all 30 NBA teams now either own or operate a team in the developmental league, showcasing the importance and effectiveness of the G League as a minor league system for the NBA.
While an exact location for the new team in the Phoenix metro area is yet to be announced, the Suns have expressed their commitment to building their organization through this venture. In a show of appreciation for the fans, the team will let them participate in a contest to name the new franchise, with the winner receiving a generous reward of $1,000 and season tickets for the inaugural year.
Mat Ishbia, owner of the Suns and Phoenix Mercury, unveiled his excitement about the opportunity this G League franchise brings to the team. Ishbia, who purchased the NBA and WNBA franchises just a year ago for a record price of $4 billion, sees this as a chance to develop players, coaches, and support staff, further strengthening the Suns' talent pool.
NBA G League president Shareef Abdur-Rahim expressed his delight in welcoming Ishbia and the Phoenix Suns to the league, highlighting the achievement of the long-standing goal of each of the 30 NBA teams having an NBA G League affiliate. Abdur-Rahim also emphasized how valuable the G League has become for NBA teams and how the Suns' investment solidifies this reality. Excitement is building for the forthcoming season as fans in the Valley eagerly await the unique brand of NBA G League basketball.
In addition to this G League venture, the Suns have also announced the establishment of 'Player 15,' an umbrella company encompassing Ishbia's sports, entertainment, real estate, and investment entities. This development includes the Suns, the Mercury, the Suns' arena, and an impressive $100 million employee campus set to open later this year.
This move by the Phoenix Suns showcases their dedication to fostering talent, expanding their organization, and delivering an exceptional experience to fans. With the G League franchise set to make its debut next season and the new 'Player 15' initiative, the Suns are clearly taking significant steps towards shaping their future success.
