Russian state TV has used Phillip Schofield and Holly Willoughby controversial segment on This Morning as propaganda for rising energy prices in Europe.
The duo came in for criticism for a recent segment that awarded a prize to a struggling viewer as the war between Russia and Ukraine helps to drive up the cost of living.
Phillip appeared on TV in Russia according to BBC Senior Digital Journalist Francis Scarr, who is "watching Russian state TV so you don't have to."
It is believed the clip may have appeared in response to the UK's sanctions, as Russia argues the West needs its oil and gas supplies.
Described as 'dystopian' by a number of viewers, Phillip and Holly Willoughby gifted a grateful viewer his energy bills being paid for four months, while also dangling the possibility of being paid £1,000 instead in a 'spin and win' game.
One viewer tweeted: "This has to be one of the most disgusting things I've seen on British television. People's lives reduced to a gameshow spectacle. It's like The Hunger Games."
In Holly and Phillip's defence, another said: "Wouldn't mind my energy bills being paid at all. Nothing to turn your nose up to."
The war in Ukraine is partly responsible for soaring energy bills in the UK highlighted as one of the main issues in the current cost of living crisis.
Some grandstanding Russian politicians have repeatedly threatened Europe with an energy crisis, while others claim the problem is one of the West's own making.
Kremlin man and Chairman of the State Duma Vyacheslav Volodin said: "The energy security of Europe without Russia is impossible.
"The first one. Lift illegal sanctions against our country and launch Nord Stream 2.
"The second one. To leave everything as it is, which will lead to problems in the economy and make life even more difficult for citizens."
Russia is one of the world's largest suppliers of oil and gas and supplied the EU with 40% of its gas in 2021.
The UK and Europe turning away from Russian oil and gas supplies increase demand elsewhere, this increases the price and the changes land on the head of the consumer.
Russia also announced its Nord Stream 1 pipeline would be closed indefinitely. Traditionally supplying around third of Europe's gas, the closure will send energy prices even higher.
Energy regulator announced the energy price cap will increase to £3,549 per year from October 1, 2022.
They said: "The increase reflects the continued rise in global wholesale gas prices, which began to surge as the world unlocked from the Covid pandemic and have been driven still higher to record levels by Russia slowly switching off gas supplies to Europe."
According to a UK government report, the UK imported no oil, gas and coal from Russia for the first time.
It said: "This was the third month in a row with no Russian gas imports, but the first month (since 2000 when this data is available back to) with no gas, oil or coal imports from Russia.
"Overall energy imports from Russia in the year to June 2022 were £4.4 billion.
"While the UK relies on Russian energy to a lesser extent than many other European countries, it is still exposed to the disruption in energy markets due to the invasion of Ukraine.
"Gas and oil prices have increased sharply and are likely to remain high as many European countries look to other sources of energy."
