Phillip Schofield was stunned on Wednesday's This Morning as Holly Willoughby revealed something quite surprising about her young daughter.
Holly, 41, is known for being fiercely private when it comes to her personal life and her three kids, but occasionally she gives them a mention on the ITV show.
As the duo opened the programme on Wednesday, Christmas music was heard playing in the studio to accompany an upcoming segment about luxury advent calendars.
"Do you know, it doesn't sound weird! It's so nice!" Holly said as Bing Crosby's hit song It's Beginning to Look a Lot Like Christmas played out.
She then revealed: "Do you know, Belle's been listening to Christmas music before bed for the last month... I'm into it!"
"Really?!" Phillip asked looking gobsmacked as Holly continued: "She's definitely her mother's daughter!"
"See I know you go early, but I think you can go too early," Phillip remarked as Holly added: "Do you know what it is, it just feels nice, you listen to that and you just go, 'ahhhhhhh'."
"Yeah but not in August!" Phillip fired back as Holly argued: "Well, never too early!"
This Morning viewers seemed to agree with 60-year-old Phillip and felt it was too soon to be discussing Christmas.
Taking to Twitter, one person said: "IT’S SEPTEMBER!!! NO!!! JUST NO!!! #ThisMorning."
Another tweeted: "#ThisMorning FGS Stop talking about Christmas it’s September."
A third person fumed: "F*ck off with Christmas in September, it's traumatising for some #ThisMorning."
This Morning airs weekdays at 10am on ITV and ITV Hub.
