Phillip Schofield rigged Spin to Win on This Morning earlier to ensure that a superfan would bag the £3,000 jackpot.
The TV presenter, 59, helped make sure that social worker Sally-Ann, who had called into the ITV show from Norfolk, won the largest prize amount from the competition.
From the moment she greeted presenting duo Holly and Phil, Sally-Ann could not hide her excitement at appearing on her favourite show.
"I've done it. I'm on Spin to Win!" she cried, before admitting how much she 'loved' watching Holly and Phil every day
Phil, who is in charge of the wheel, said that he was "sensing some luck today" before the dial eventually landed on £2,000, the second highest amount available.
An ecstatic Sally-Ann screamed in response to her win, with her revealing to Phil and his co-host Holly Willoughby, 41, that she was "shaking" and that she hoped to buy a sofa with the cash.
This prompted Phil to head back to the wheel, telling her: "Hang on a second." He then spun the wheel again but placed it on £3,000 - causing yet more excitement.
A number of viewers appreciated Sally Ann's win, with some taking to Twitter earlier this morning to express this.
One viewer commented following the scene: "Aww bless her. Sally Ann actually seems stunned she's finally got on Spin to Win. They all normally sound depressed."
Another said: "I am so happy Sally Ann won £3k on Spin to Win. What a lovely lady." A third wrote: "Sally on @thismorning Spin to Win has made my entire week."
"The best ever Spin to Win I've heard since the beginning. So happy she won the big one," tweeted one viewer. Whilst another said: "LIVING for the winner of Spin to Win today."
Another viewer said that it had been "so lovely" watching the latest instalment of the Spin to Win competition, which is a regular part of the popular ITV magazine programme.
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The latest episode celebrated the 40th anniversary of Phil's career in TV. He's understood to have made his debut on youth music show Shazam! in New Zealand in 1982.
Speaking about the celebrations, he said that it was "all quite emotional," with the presenter adding: "I'm not comfortable being the massive centre of attention."
He further commented earlier this morning: I'd forgotten really, I hadn't marked it and picked the day out. And it's extraordinary considering I'm only 32."
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