Domino's Pizza were eager to grab a slice of the action, with the drama surrounding debunked claims that Holly Willoughby and Phillip Schofield queue-jumped to see Her Majesty lying in state continuing.
Widespread fury arisen earlier last week, when a photo appeared to depict the This Morning duo in a fast track lane to pay their respects to Queen Elizabeth II at Westminster Palace - however, ITV claimed that they were filming a segment for their show and not 'skipping the queue' in a personal capacity.
In today's programme - the first since the outrage sparked - 41-year-old Holly denied allegations that she an Phil were granted VIP access, explaining to viewers that they were on site as accredited journalists.
Read more: This Morning's Phillip Schofield silent on queue jump row as Holly gives pre-recorded denial
The Mirror reports that viewers were left divided over how the saga had been addressed, with many demanding a public apology. Others meanwhile, argued that Holly and Phillip have been unfairly singled out.
Leading pizza franchise Domino's even took to social media to stoke the fire further, penning: "Apologies to anyone waiting on their pizza, we've just received an order from Holly and Phil #ThisMorning." Thus far, the tweet posted at around 12.30pm has accrued more than 70,000 likes, but is still growing.
On Friday, eagled-eyed viewers of the Queen's funeral coverage were left upset when it appeared that Holly and her 61-year-old co-host had cut the line to see Her Majesty lying in state - further amplified by the likes of Susanna Reid and David Beckham queueing for many hours among the general public.
Amid demands for the pair to be sacked and vicious trolling, This Morning issued a statement on Sunday, which explained they had not jumped the line. The statement read: "Hello everyone, we would like to clarify something.
"We asked Phillip and Holly to be part of a film for this Tuesday’s programme. They did not jump the queue, have VIP access or file past the Queen lying in state – but instead were there in a professional capacity as part of the world’s media to report on the event.”
Speaking today's episode of This Morning, Holly said: "Like hundreds of accredited broadcasters and journalists we were given official permission to access the hall. It was strictly for the purpose of reporting on the event for millions of people in the UK who have not been able to visit Westminster in person.
"The rules were that we would be quickly escorted around the edges to a platform at the back."
She added: "None of the broadcasters and journalists there took anyone’s place in the queue and no one filed past the Queen. We of course respected those rules. However, we realise that it may have looked like something else, and therefore totally understand the reaction. Please know that we would never jump a queue."
This Morning aired Holly and Phil's lying in state segment today, after show bosses were torn whether to do so or not. An ITV source told the Mirror: "Everyone feels for Holly and Phil as they were just doing their job as working media but the whole thing has turned into a Twitter storm - bosses are even unsure whether to run it or not."
Read next:
- Holly Willoughby denies 'queue jump' in defiant This Morning speech
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Eamonn Holmes aims dig at Phillip and Holly after queue jump denial
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Kate Middleton wears Queen's pearl choker and earrings for funeral in fitting tribute
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Princess Beatrice and Princess Eugenie spark Queen's funeral confusion over 'early' exit
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BBC's Huw Edwards takes swipe at Westminster Hall 'queue jumpers' after Phillip and Holly denial
