Holly Willoughby and Phillip Schofield continue to make headlines, while the future of This Morning remains up for hot debate.
And now former host Eamon Holmes has taken aim at the beleaguered stars.
Long-standing presenter Phillip Schofield quit the series amid rumours of a feud with Holly before admitting he had had an "unwise" but "not illegal" affair with a "much younger" colleague while working on the show.
Since then, everyone from former guests to ex-hosts have been sharing their thoughts on the show.
Now, Eamonn Holmes has spoken out against the pair and accused them of insensitivity towards their close friend Ant McPartlin, saying they appeared drunk on screen - either acting or genuinely intoxicated - while the I'm a Celeb host was going through his own alcohol issues.
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Speaking to GB News on Wednesday, May 30, Eamonn referenced a famous episode of This Morning filmed after the National Television Awards.
In the show, Holly and Phil made several references to being drunk and said they hadn't been to sleep.
Eamonn claimed that the show under Phillip and Holly's reign was a "very false existence".
He raged: "They are allowed to turn up the next day advocating the use of drink and sit on a couch. 'I'm so drunk, I haven't been to bed, 'oh, I haven't been to bed either'.
"And yet ITV at the same time, the legacy of Ant McPartlin, lovely fella, who was in a driving accident where people were injured and he was under the influence of drink.
"Yet they can promote that."
Eamonn went on to say that presenters such as himself, Holly, and Phillip are all freelancers and earn extra cash through advertising deals - but added there are rules that have to be followed.
However, he claimed it was one rule for him and wife Ruth, but another for Holly and Phil.
He continued: "Ruth and I are prevented from advertising chocolate in an advert because it is a poisonous product, it would be poison to advertise chocolate and you're not allowed to do it."
He added that Holly is probably worried now as "her image may well be damaged because she's associated with Phillip".
Ant and his professional partner Declan Donnelly are long-time friends of Holly and Phillip. They all once shared the same management company and were regulars at Ant's after-parties. When Ant went to rehab, it was Holly who filled in for him on I'm A Celebrity.
ITV and Holly's representatives have been approached for comment, and Phillip declined to comment.
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