Perry Ellis International, Inc. (PEI) has introduced its latest fragrance, Blue Label, under the Original Penguin brand. This move signifies the parent company's commitment to expanding the fragrance offerings of the American brand in alignment with Original Penguin's brand essence of 'An Original Good Time'.
The newly launched fragrance is described as having a vibrant and welcoming aura that perfectly complements the brand's identity. Blue Label is an aromatic marine-inspired scent that strikes a harmonious balance between zesty citrus notes and musky undertones. It exudes a sense of freshness, aspiration, and dynamism, embodying the spirit of Original Penguin.
Oscar Feldenkreis, the president and CEO of Perry Ellis International, Inc., emphasized that Original Penguin is synonymous with good times, and Blue Label lives up to this reputation. The fragrance encapsulates a lively and inviting essence that resonates with the brand's ethos of accessibility and originality.
After a much-anticipated hiatus, Original Penguin fragrances are making a triumphant return, revitalized and reimagined for the year 2024. Packaged in a sleek ocean blue glass bottle adorned with the brand's iconic mascot, Pete the Penguin, Blue Label is designed to appeal to Original Penguin's fashion-forward clientele.
The new Blue Label fragrance from Original Penguin is now available for purchase at select department stores, duty-free outlets, and online through the brand's official website, www.originalpenguin.com. Fans of the brand can now experience the captivating allure of Blue Label and add a touch of sophistication to their fragrance collection.
