The co-founders of Newcastle creative agency Unwritten have reunited to relaunch as a team of strategic marketing consultants.
Amy Mooney has joined forces with Lisa Eaton once more, and will focus exclusively on strategy development. They said the move has been made to recognise the need for dynamic marketing strategies that respond to changing market environments.
Ms Eaton, MD of Unwritten, said: “Given the current climate and the changes we’ve all seen and felt over the last few years, many businesses have had to reconsider what success looks like for them. With so much business transformation taking place, the need for powerful and dynamic marketing strategies has never been greater, but investing in ongoing, full time strategic talent can be costly - especially when the requirement for such high level activities might be time-limited.
Ms Mooney, director of Strategy, said: “Now that I’ve completed my own company’s strategic groundwork, I am in the fortunate position of being able to hand over day-to-day marketing operations to a prepared and talented marketing team. This way of working lets me narrow my focus toward high value tasks and longer term growth projects - which also happens to be one of the client outcomes within Unwritten’s strategic framework.”
Independent pool and spa engineering consultancy Devin Consulting has appointed Colin Dougall as managing director.Mr Dougall has been with the North Shields firm for more than 20 years and steps up to the new role after several years as the company’s operations director.
As managing director, he will be responsible for steering the company through the next period of development, including expanding operations further in the Middle East.
He said: “I am delighted to have moved into the role of managing director and I’m excited about building upon a great business foundation, further enhancing the Devin reputation in the wellness and leisure industry.”
A Newcastle housing provider has made a trio of new appointments. Alison Thompson, Siobhan Weightman and Hayley Hoben-Blight have joined Your Homes Newcastle (YHN), bringing significant expertise to the organisation’s team.
Ms Thompson has joined as interim assistant director finance and performance and will take on responsibility for the wider finance directorate, having held roles with DWP, Defra, the NHS and most recently the Ministry of Justice.
Ms Weightman has been appointed assistant director technology and transformation, a new directorate at YHN focusing on how digital transformation can improve customer experience and efficiency within the organisation. Ms Hoben-Blight has been promoted to equality, diversity and inclusion lead having previously served as a safe living officer.
Managing director Tina Drury said: “These appointments are about not only improving the efficiency of our service, but also ensuring that YHN residents enjoy the best care and support possible – and that our service reflects the diverse communities we serve too.”
Onyx Health has expanded its digital content team with the appointment of Hope Johnston as digital content manager and Jordan Carr as social media executive.
Ms Johnston joins the Onyx Health team from Gateshead-based agency Mediaworks, where she was a content strategist, working across multiple client accounts regionally and nationally. Before that she worked for leading parent and baby brand, Tommee Tippee, as a digital marketing manager.
Mr Carr started his career as a digital media apprentice at Newcastle University Students Union, before becoming a marketing assistant where he was responsible for the Student Union’s social media and creative content.
Executive director Trevor Pill said: “We’re very proud of the fact that our recruitment strategy continues to revolve around North-East talent. Its something that we hope to continue into the future.”
IT strategist Forfusion has promoted several team members into key roles.
The Cobalt Business Exchange-based business has appointed Jill Taylor as head of finance, Katie Griffin as business services director, Joanne Thomas as marketing manager and Fiona Inglis as account support manager.
Steven Forrest, CEO of Forfusion said: “The business has had some key successes in recent years, and it has been great to bring some influential women into the business. Through the last 12 months we have really invested in our operational structure, and we are in a better position for it.
“We have established key relationships with industry giants to not only raise awareness of the infrastructure solutions available, but to work with businesses to engage their needs and provide the optimum service for their own growth ambitions too.”
Irwin Mitchell has bolstered its Newcastle team with three private client lawyers.
Wendy Mustard joins as a solicitor advising on all aspects of private client work including succession planning, wills, lasting powers of attorney, estate and trust administration and advising trustees and beneficiaries generally.
Clare McIntosh and Racheal Williamson have also joined the team as paralegals. They both have significant experience combining over two decades between them of working in the private client field, with a particular interest in estate administration.
Andrea Jones, who heads up the Irwin Mitchell private client team in the North East, said: “We’re pleased to be investing in growing our private client team in the region with more new recruits. They bring invaluable experience for our clients across all areas of private client work from wills and trusts, succession planning and estate administration.”
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