He is known for voicing his thoughts on icy weather in a viral news clip as a schoolboy back in 2015.
And 'Frostbit Boy' - aka Ruairi McSorley - is is all grown up in his sporting a thick beard and curly hair as he teamed up with Lidl to launch their new winter ski range.
The 25-year-old, from Park in Co Derry, tested the quality of the Lidl ski gear in the frosty Irish weather donning a jacket, gloves, snowboard goggles and a Lidl-branded bobble hat in a new ad campaign by LADbible Ireland, for Lidl.
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In the clip, Ruairi says: "How's it going? It's Ruairi McSorley, the 'Frostbit Boy' or the 'Frostbit Man' at this stage, here to drive through the indestructibility of Lidl's ski gear.
"It's the best ski gear in all of Ireland. I've learnt me lesson about running out in the shirt tails and ever since I've discovered Lidl's ski gear brand. It's absolutely fantastic there.
"It's high quality, low cost. It's the king of both and market and the mountains there. Able to cater for all your arctic or local needs. Whether you're going on a ski holiday or whether you're just trying to endure Irish weather, Lidl's ski gear has it all.
"Make sure that you don't get frostbit this winter there."
People were in hysterics at the re-appearance of 'Frostbit Boy' took to the comments to share their thoughts with one person writing: "This is hilarious."
Another, commenting on Ruairi's thick Derry accent, joked: "Thank you for the subtitles."
One person wrote: "The hat has me howling."
Ruairi's schoolboy interview with UTV news in the middle of a massive snowstorm in 2015 launched him to worldwide fame.
In the viral clip, the eccentric character told reporters that his mother had made him go to school in the snow before delivering the iconic line: "Oh God, you wouldn't be long getting frostbit".
He recently made headlines again in August 2021 after he was dramatically rescued off the coast of Kerry when he was found surrounded by a pod of dolphins after 12 hours in the water.
Ruairi said he had made an impulsive decision to swim out to the lighthouse on Fenit Island in the morning and his clothes were later discovered on a beach near Inch in Kerry which sparked a search for the missing swimmer.
He was rescued in the water at 8.15pm that night surrounded by dolphins 4km off shore by the Fenit RNLI crew members who were stunned to find him alive.
Lidl Ski range lands in stores nationwide from Monday, November 21.
The collection features a great variety of outerwear options, including a wide range of jackets trousers, base layers, boots, ski socks and accessories for adults and kids, with prices starting at just €4.99.
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