Cinema fans are having to pay significantly more to watch the same film at Odeon in Llanelli than they would at its theatre just 12 miles away. People who visit the cinema's East Gate have spoken of their "disgust" at the prices being charged compared to Swansea in Parc Tawe.
A quick comparison of prices reveals how a showing of one of the latest blockbuster films, The Super Mario Bros. Movie compares. The film costs £12.50 for adults and £9 for children in Llanelli, compared to Swansea where it costs £8.45 for adults and £6 for children, with only a half-hour drive separating the two cinemas.
It is not the first time Odeon has come under fire for the pricing disparity at the Llanelli cinema compared to others. In 2019, we reported how since its opening in 2012, the cinema giant had been continuously criticised for the cost of tickets there. You can read more about that by clicking here. Get stories like this straight to your inbox with our newsletters.
READ MORE: I went to the Odeon Luxe cinema that has been slated by visitors in Bridgend
At the time, the cinema responded to customers' requests and cut the prices by almost 50% in the Welsh town, but the prices have once more crept up. It remains to be seen whether the cinema will address the matter once more, but in a statement, it insisted it was already "ensuring value for money".
WalesOnline asked Odeon to justify the reason behind the disparity in price, and whether it intended to review the cost of its tickets. But its statement simply read: "At Odeon we offer a range of prices, offers and promotions to ensure value for money and choice for all our guests.”
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