Ricoh has officially confirmed an update on the Pentax Film Camera Project set for June 17, 4PM Eastern Time (UK 9PM) and I anticipate that this will be the day they unveil the Pentax 17 to the masses.
This announcement has also been elevated by several camera retailers, who indicate that they have already planned events for June 18, suggesting significant developments—they include B&H Photo Video, which has a scheduled live stream from the event.
B&H and Pentax are due to present an exciting discussion on the resurgence of film photography in the modern era. With film photography experiencing a remarkable revival, and Pentax’s extensive legacy in film camera development.
B&H's Nick Brigadier will be joined by Ricoh Imaging America's President Ken Curry and Technical Solutions Manager Dan Savoie for an engaging conversation about film photography.
The official website has indicated that new information regarding the film camera project will be revealed on June 18th with information suggesting that this new camera could be in store on that day too as B&H writes:
"Want to go hands-on with some film gear? Stop by the B&H SuperStore the next day, Tuesday, June 18, 2024, from 11AM – 5PM for an experience with film experts and equipment. You’ll find our team on the first floor in front of checkout. If you are feeling lucky, you can join in on a raffle to win an exciting prize."
I wonder if that exciting price is a new Pentax camera by any chance? Given that a major camera retailer such as B&H has invited Ricoh's US president for a livestream, it seems very likely that this will be more than just an interim update.
But I guess we'll find out soon enough, and you bet DCW will be reporting on it!
If you can't wait though, why not check out our guide to the best film cameras already on sale?
