Penneys shoppers are racing to their closest store to get their hands on an Olaplex haircare 'dupe' that costs just €5.
The budget retailer's beauty line has dropped the new Bond Pro-Repair range in stores now - and shoppers are leaving rave reviews about it, with many branding it an Olaplex 'dupe'.
For those of us with dry or damaged hair, Olaplex is a popular haircare product aimed at not only minimising hair damage, but repairing it, RSVP Live reports.
READ MORE: RTE presenter Nuala Carey credits €1.99 moisturiser for her radiant skin
The range started as a product used by professionals during the bleaching process to reduce potential damage, but it has since grown and has a shampoo, conditioner, hair mask, oil and more.
It claims to restore damaged and compromised hair by repairing from the inside out with its patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate.
However, bottles of the hair treatment often come with an expensive price tag, costing up to €30 a bottle.
Luckily, Penneys shoppers have now discovered that the store has brought out a dupe. Taking to social media, the shop wrote: "New range alert. Ps. PRO Bond Pro-Repair haircare.
"Pre shampoo treatment. Intensive hair mask. Styling hair oil. Run, don't walk."
The Penneys range includes a hair oil, a hair mask and moisturising pre-shampoo and the products won't break the bank, priced at only €5 each.
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