Penneys shoppers have fallen in love with a coat that keeps them warm and cosy in the winter weather - and looks like a much pricier brand.
The much loved store is selling an insulated jacket with warm fleece material, as well as waterproof shoulders and a zip-away hood making it perfect for winter weather, and its only €40.
And Penneys lovers were quick to point out that this jacket is very similar to the two toned beige and cream puffer jacket from The North Face, which costs around €330.
TikTok user @jesschamilton found the jacket in her local shop and had to share it with her followers on the platform Jess said: “Run to Primark and track down this amazing North Face jacket dupe," she urged. "So cosy!”
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She compared her Primark version that she picked up in her local store to the more expensive coat on sale in The North Face at the moment.
She said: “This one [from Primark] is £38, it’s insulated. I got it in a large because I wanted it to be super cosy.”
The fashion blogger tried on the jacket and told her followers that she bought it in a size 10-12.
Jess was clearly pleased and told her followers: “Oh my God, I’m obsessed. Absolutely love it.”
Fellow Penneys fans were impressed by the steal. One shopper commented, “On my way to Primark,” while another said: "I love it!"
Penneys is well known for its dupes of designer pieces and beauty products at lower prices, and the winter jacket isn't the only lookalike that shoppers have spotted in stores recently.
Another fashion blogger saw that Penneys is selling a bag for just €7 that looks very similar to Prada's €3,000 Cleo satin bag.
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