Penneys and Girls Aloud have teamed up to honour the memory of band member Sarah Harding who died from breast cancer in September 2021.
The campaign, launched during Breast Cancer Awareness Month, will see Cheryl, Kimberley, Nadine and Nicola from Girls Aloud release a pyjama line. The exclusive collection, styled by the renowned Harry Lambert, will feature a nightshirt and pyjamas.
In Ireland 50% of the sales from these products will go to the Irish Cancer Society to help fund cancer awareness, services, and research. A minimum donation of £500k will be made between the UK and Ireland.
Read more: Dublin woman battling breast cancer urges people to 'keep checking and go with your gut'
The money raised through this partnership will help fund a research project by Dr Sasha Howell, Sarah’s doctor at The Christie – the specialist cancer centre in Manchester where she was treated. The pyjamas will be available in all Penneys stores from today and sizes will range from XS to XL at a price point of €16 and €20.
Speaking before her death, Sarah said: “Research is incredibly important in the fight against cancer. My doctor Sacha Howell at The Christie is currently working on a crucial new project. It looks at women in my age group who have no family history of cancer and how the risk of these women getting cancer can be identified and tackled early. This project is incredibly close to my heart as it may help women like me in the future.Research is the only way we will ever have a future without cancer.”
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