The Professional Darts Corporation (PDC) have announced a brand new partnership with Foster’s. This new deal sees the PDC confirm Foster’s as the Official Beer Partner ahead of the upcoming 2025 World Darts Championship.
PDC Announce New Partnership With Foster’s
Ahead of the 2025 World Darts Championship, which begins on Sunday December 15 at the famous Alexandra Palace in London, the Professional Darts Corporation (PDC) have announced a brand new partnership with Foster’s.
This new arrangement sees Fosters now the Official Beer Partner of the PDC in an iconic partnership launched just before the biggest event in world darts begins in December.
All of the stars such as Luke Littler, Michael van Gerwen and reigning champion Luke Humphries will be heading to Ally Pally in December, hoping to get their hands on the Sid Waddell Trophy come the New Year.
Although the focus will be on the darts themselves and the world’s best players, this new sponsorship deal between the PDC and Fosters will bring even more of a buzz to the World Darts Championship.
Foster’s is Australia’s most iconic brew, and they want to play their part as a company in supporting one of the fastest-growing sports in the UK. Not to mention the opportunity to give darts fans a real taste of Aussie sprit too.
This new partnership makes Foster’s, part of the Heineken UK portfolio, the official beer partner of the PDC. Not only does this mean Foster’s will be integral at the World Darts Championship, but also plenty of other events such as the Premier League Darts series and World Matchplay amongst others.
PDC 🤝 Foster’s
Foster’s are the new Official Beer Partner of the PDC in a ‘ripper’ new partnership that aligns the iconic brand with the electrifying world of darts ahead of the 2024/25 World Darts Championship!
👉 https://t.co/nhUfMIfe2C pic.twitter.com/0FMAiAzSEm
— PDC Darts (@OfficialPDC) November 29, 2024
PDC & Fosters Partnership Will ‘Take The Sport To A Whole New Level’ – Eddie Hearn
Although Eddie Hearn is more known for his involvement in boxing, he is also the Chairman of the Professional Darts Corporation (PDC). Hearn is excited about this new agreement and believes both parties have hit the bullseye with this new deal:
“This is a cracking partnership for the PDC. Foster’s is a household name that’s all about bringing people together, and that’s exactly what we do with darts.
“With their support, we’ll be taking the sport to a whole new level and giving fans even more to cheer about. It’s time to raise a glass and get ready for some unmissable action!”
These sentiments are echoed by Boudewijn Haarsma, Managing Director at Heineken UK, who said:
“We’re delighted to be teaming up with the PDC. Both Foster’s and the PDC have been long associated with good times and iconic moments so this partnership is a perfect match.
“We’re proud to bring that Aussie flair to the electrifying world of darts. Together we will bring unforgettable experiences for fans everywhere.”
All eyes will be on the darts themselves at Ally Pally for the 2025 World Darts Championship. However, this new PDC/Foster’s partnership has certainly added even more spice to the biggest tournament in world darts.
Be sure to claim the various darts betting offers and free bet deals available on the SportsCasting site ahead of the 2025 World Darts Championship.
