Paul Hollywood was left disappointed after being served breakfast on a British Airways flight.
The Great British Bake Off star took to Instagram to share a snap of his bacon roll.
The photo shows a dry looking barm that looks like it's been prodded with a thumb or finger.
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Some bacon can be seen in the middle.
Captioning the post, Paul said: "Welcome to the British Airways bacon roll ... [eye-roll emoji] #britishairways #tuttut"
It appears Paul was critical of the bread, of which he is an expert baker.
He even released a book titled 'Paul Hollywood's Bread' in 2013.
Bake Off winners from over the years were quick to comment.
Rahul Mandal, who was the ultimate star baker in 2018, said: "Oops!", while Candice Brown who won in 2016 said: "Oh dear!!!!!"
The Choir's Gareth Malone said: "It's hard for me to see what is plate and what is roll."
Fans made a number of baking-based jokes in the comments section.
hassmaster said: "No handshakes today!"
procter.victoria said: "Under proved and under baked! Tell em Paul xx"
benholdcroft97 said: "Round 1 elimination from bake off there"
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