Paramount found an incredibly strange, wholly delightful way of advertising its streaming service ahead of the 2024 Super Bowl.
As part of its long-running marketing for Paramount+ featuring various of the company’s characters, the latest promo featured an unlikely pairing of folks trying to scale the Paramount mountain.
The advertisement features, go with us here, Sir Patrick Stewart, Drew Barrymore, Miami Dolphins quarterback Tua Tagovailoa, Survivor host Jeff Probst, Arnold from Hey Arnold!, Thomas Lennon’s Lt. Jim Dangle from Reno 911, Dora the Explorer, Knuckles from the Sonic the Hedgehog movies, Master Chief from Halo, Peppa Pig and two members of the band Creed.
We cannot fully spoil what’s about to happen because it is beyond description.
Knuckles appears in the new Paramount+ Super Bowl commercial. pic.twitter.com/tuD7G4GfXz
— Sonic The Hedgeblog (@Sonic_Hedgeblog) February 1, 2024
Okay, that was incredible, but we are also so, so confused as to what just happened. Maybe they’ll get up Paramount Mountain one of these days?
Until then, we’ll take a sequel with this exact group sooner than later.
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