Anyone who has seen a Jet2 advert in recent years has probably heard the Jess Glynne song Hold My Hand as it is played in every single promotional video.
Those who haven't flown with the airline might not be aware that the hit song can also be heard when boarding and disembarking the plane.
While some might enjoy the chart topping pop hit, one passenger was left "howling with laughter" after spotting graffiti on the plane begging Jet2 to stop playing the "moronic and endless" song.
On her flight from Lanzarote to Manchester, Lynn Baron had a chuckle as she noticed some words scrawled across the menu from the seat in front.
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An anonymous disgruntled passenger who was sick of the catchy tune had written: "Please stop playing Jess Glynne. It is moronic."
Lynn pointed out the graffiti to her husband Tim, 56, as they settled into their flight on Friday, January 20. The pair were sent into hysterics as the airline then proceeded to play the song over the loudspeaker system.
58-year-old Lynn shared a photo of the menu on her Facebook and was inundated with commenters agreeing with the sentiment and bemoaning "when will it end", while others praised the use of the song as "excellent marketing".
Jet2 defended the use of the tune and said that surveys had shown it "continues to be enormously popular with customers".
Lynn, from Preston, Lancashire, said: "I spotted it when I sat in my seat and everyone had boarded. It was on the menu right at the front in plain sight. I knew exactly what it was referring to.
"I picked it up and said to my husband 'oh my God just read that. It's so funny'. We were howling. I put it back in the pocket and wondered if any of the air hostesses had seen it.
"Then the song came on as we were laughing. We couldn't stop laughing. Tim has a similar sense of humour to me so we were in hysterics.
"I know what they mean because you hear it constantly. People say when you're stuck on a flight and it's been delayed, they're constantly playing it.
"It is very repetitive. I did like the song but I don't now because I keep hearing it all the time. Normally you're thinking it reminds you of holiday but I thought 'here we go again'."
The mum-of-three travels with Jet2 three or four times per year and claims she must have heard the "repetitive" song hundreds of times.
Lynn says although playing the hit on repeat is excellent marketing, she thinks it's time for Jet2 to choose a different track to represent the company.
"The song does make me think of holidays," said Lynn. "It's excellent marketing because I think of Jet2 when I hear that song. I don't think of Jess Glynne.
"It's been out a long time and it's been their advert for a while. It's really clever because people do think 'Jet2'. It's not like Tui have one and you hear a song and think of Tui."
The majority of commenters agreed with Lynn, with one saying "it's endless", while others said the song gets them in "holiday mode".
Lynn said: "I find things like that funny and I posted a photo because I wanted to see what reaction I got from different people.
"People have different opinions. Some people say they love it because it reminds them of going on holiday and they have it as their ringtone. Others have said they need a new song.
"When you keep hearing it all the time you do think 'here we go again'."
It's not just the passengers getting tired of the song, one commenter said: "Think how us cabin crew feel. All day, every single day."
Another added: "When will it ever end."
One parent confessed: "It's even worse when you suddenly realise you haven't rung your child in sick with school so do it whilst boarding and it's all quiet then suddenly she blasts out over the speakers just as you are leaving voicemail message.
"Yes, this happened to me a couple of years ago. Fortunately, my daughter only had a year left in high school and was due to break up in two days but I did get a call from school that day which I quickly rejected and blocked the number whilst we were away."
Others defended the song choice, saying: "It's brilliant marketing though. The song is very lively and encouraging to enjoy your holiday since it's been associated with Jet2.
"You hear that song and the first thing you think of is them, not the person singing. Why would you mind it? It's no great hardship."
Another wrote: "It gets me in the holiday mood. I sing it before boarding."
One said: "I love it, it always gets me excited about my holiday when I hear it."
A Jet2 spokesperson said: "The detailed consumer research we carry out shows that our 'Hold My Hand' concept continues to be enormously popular with customers, whilst delivering strong brand recognition for our award-winning flights and holidays too."
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