A passenger was left 'howling with laughter' after spotting plane graffiti begging Jet2 to stop playing the 'moronic and endless' Jess Glynne song on every advert. Lynn Baron was on a flight from Lanzarote to Manchester when she spotted the words 'please stop playing Jess Glynne. It is moronic' daubed across a menu staring at her from the seat in front.
The airline has been playing the hit song Hold My Hand in their adverts as well as when passengers board and disembark their planes, which seems to have annoyed at least one traveller. The 58-year-old says she pointed the graffiti out to husband Tim, 56, as they were in their seats ready for take-off and the pair were left in hysterics as the tune came on at the same time.
After sharing a photo of the complaint on Facebook, the housewife was inundated with commentors agreeing with the sentiment and bemoaning 'when will it end', while others praised the use of the song as 'excellent marketing'. Jet2 defended the use of the tune and said that surveys had shown it 'continues to be enormously popular with customers'.
Lynn, from Preston, Lancashire, said: "I spotted it when I sat in my seat and everyone had boarded. It was on the menu right at the front in plain sight. I knew exactly what it was referring to. I picked it up and said to my husband 'oh my God just read that. It's so funny'.
"We were howling. I put it back in the pocket and wondered if any of the air hostesses had seen it. Then the song came on as we were laughing. We couldn't stop laughing. Tim has a similar sense of humour to me so we were in hysterics.
"I know what they mean because you hear it constantly. People say when you're stuck on a flight and it's been delayed, they're constantly playing it. It is very repetitive. I did like the song but I don't now because I keep hearing it all the time. Normally you're thinking it reminds you of holiday but I thought 'here we go again'."
The mum-of-three travels with Jet2 three or four times per year and claims she must have heard the 'repetitive' song hundreds of times. Lynn says although playing the hit on repeat is excellent marketing, she thinks it's time for Jet2 to choose a different track to represent the company.
Lynn said: "The song does make me think of holidays. It's excellent marketing because I think of Jet2 when I hear that song. I don't think of Jess Glynne. It's been out a long time and it's been their advert for a while. It's really clever because people do think 'Jet2'. It's not like Tui have one and you hear a song and think of Tui."
The majority of commentors agreed with Lynn while others said the song gets them in 'holiday mode'. Lynn said: "I find things like that funny and I posted a photo because I wanted to see what reaction I got from different people.
"People have different opinions. Some people say they love it because it reminds them of going on holiday and they have it as their ringtone. Others have said they need a new song. When you keep hearing it all the time you do think 'here we go again'."
A Jet2 spokesperson said: "The detailed consumer research we carry out shows that our 'Hold My Hand' concept continues to be enormously popular with customers, whilst delivering strong brand recognition for our award-winning flights and holidays too."
