Sacha Lord, co-founder of Parklife and The Warehouse Project, is to pen a tell-all book about the Manchester club scene. Tales From The Dancefloor will hit shelves in April next year, tracing the city’s nightlife from the 1990s to the present.
The book will be co-written by Lord and best-selling writer Luke Bainbridge, author of Acid House: The True Story and Red Planet: How Manchester United Took Over The World.
Lord said: “I didn’t want to do a straight memoir, I really wanted to do something much more creative and interesting that would surprise people, and HarperNorth were really excited by that idea.
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“The Warehouse Project and Parklife are now known throughout the world, but there’s so many stories about how we got here that people don’t know, that I’ve never told. Now feels like the right time to tell the full story.”
Bainbridge added: “I’ve known Sacha for 25 years and he has a wealth of incredible stories to tell, not just about clubland and dealing with iconic DJs and artists, but also the underbelly of nightlife.
“It’s a fascinating story of incredible highs and a few lows. How Manchester reinvented itself as a post-modern city, and how clubbing has gone from a lawless nocturnal underworld to a multi-million-pound business.”
From early experiences promoting parties at the Hacienda and Sankeys Soap, he founded The Warehouse Project in 2006 with business partner Sam Kandel. Originating at the Boddingtons Brewery in Strangeways, it then moved to a sprawling railway arch on Store Street, then to Victoria Warehouse, and finally to the Mayfield Depot by Piccadilly.
He co-founded Parklife in 2010, initially holding the festival at Platt Fields before moving it to Heaton Park. It now attracts more than 80,000 people each year.
Lord became the night time economy advisor to mayor Andy Burnham in 2018, and is also chair of the Night Time Industries Association.
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