Paris Saint-Germain (PSG) and the Jordan Brand have once again joined forces to unveil a striking new fourth kit for the 2023-24 season. This collaboration between the French football club and Michael Jordan's fashion brand has been ongoing for five years and has produced several alternative kits and clothing collections. The latest addition to their repertoire is a lustrous gold strip, serving as a belated celebration of their successful partnership.
The new jersey features a graphic print inspired by the iconic elephant hide, which has been a signature component of the Jordan design language since its inception in 1988 with the Air Jordan III sneaker. This print has already made an appearance on PSG's dark grey third kit this season and has now been incorporated into their fourth kit for the upcoming campaign.
In terms of design elements, the fourth kit showcases a simple, crew-style collar and cuffs in black and navy. A sleek black strip runs from the underarm to the lower hem, adding a touch of elegance to the overall aesthetic. The crests and badges on the jersey are monotone, further streamlining the color palette and enhancing the visual appeal.
To unveil this eye-catching kit, PSG enlisted the help of star striker Kylian Mbappé, who showcased it in a promotional photo. Additionally, several prominent members of the PSG women's squad, including Korbin Albert, Élisa De Almeida, Grace Geyoro, Jackie Groenen, and Sakina Karchaoui, traveled to the Qatar National Museum in Doha for the launch. The golden shirt beautifully complemented the museum's sandy, abstract architecture, creating a visually captivating setting for the introduction of the kit.
Excitingly, both the PSG men's and women's teams will don this fourth kit during the upcoming season. The women's squad will have the privilege of being the first to wear it when they return to Champions League action against Ajax Amsterdam this week.
The PSG-Jordan collaboration continues to push the boundaries of football fashion, merging the worlds of sport and style. With this new fourth kit, the partnership celebrates its success and delivers another visually captivating jersey that will undoubtedly turn heads on and off the pitch.
