Parents have been left squirming after visiting New York's Slutty Vegan restaurant.
Slutty Vegan, a plant-based fast food shop, opened on September 28 with queues of parents and children looking to check out the new outlet in Brooklyn.
The controversial restaurant opened its first New York diner where customers are referred to as "sluts".
Customers can be heard ordering a 'Hollywood Hooker' and a 'One Night Stand' in front of their kids. One child asked their parent what a 'slut' was after their parents ordered their meals in front of them.
The menu features cheekily named veggie burgers, hot dogs, chicken fingers and cheese steaks.
The chain was first opened in Atlanta in 2018 by Pinky Cole, who had an idea of how people viewed vegan food, and wanted to make it cheeky and risqué as possible.
It is now valued at over a $100million and attracts a wide-range of clients ranging from students, mums, children and even politicians.
Mayor Eric Adams, who has been vegan since 2016, welcomed the company to New York with a video message.
He said: “It was about time you brought your vegan burgers here to the greatest city in the world.”
The menu also has some interesting ways of presenting its food as the banana pudding is served in a paper cup with the name 'Happy Ending'.
The Ménage à Trois is a burger filled with vegan bacon, cheese, shrimp and covered in the house signature 'Slut Sauce'.
But whilst some customers find the risqué branding amusing, some Brooklyn parents are reluctant to go in the restaurant with their children.
Parents are wanting to help promote vegan fast-food to their children but the branding is causing an issue for some.
Alice Dietz, 50, was in the queue with her son Teddy, 7, ordering a vegan cheeseburger when she had to explain what 'slutty' means.
She told the New York Post : "I had to explain ‘what does slutty mean’ in 7-year-old language, and that was difficult, so I’m not really thrilled about that.
"Whatever makes people think about vegan food and whatever makes people interested [is good].
"As a mom, I kind of wish it wasn’t called that.”
Teddy was still asking questions about the menu which featured lots of rude names.
The mum was having to explain to her 7-year-old son what the controversial names were.
She told him he should never use the word.
However, one grandmother wasn't bothered about the smutty innuendos and gladly took her 8-year-old granddaughter to the fast-food restaurant.
Massah Fofana, 52, a vegan for 26 years, wanted to take Queen for an after-school treat after reading about the opening.
They went for a 'One Night Stand' burger but decided not to tell her what it meant - as long as she liked the food.
She said: “I just [asked her], ‘Hey, you want to go to Slutty Vegan?’ I said, ‘It’s the dopest thing right now."
But one mum has said she would have no problems going to pick up their food - but wouldn't want to take her children there.
The mum-of-two confessed she would rather not be faced with awkward questions about women and sex.
She admitted: "I would not feel comfortable bringing [my kids there]".
