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- Papa John's International Inc (NASDAQ:PZZA) will drop its first collection of collectible NFTs (non-fungible tokens).
- The NFTs also feature in the second release of Papa Johns' Papa X Cheddar marketing campaign to promote its new Cheddar range.
- The collection of 19,840 NFTs will drop nine on-trend bag designs inspired by the pizza delivery hot bag, on several dates throughout early March.
- The NFTs were created by professional NFT designer Tom Hoff, based in Spain, and artist Ash Sketch from London's Central Saint Martins.
- Fans can redeem the meta-fashion accessory by scanning a QR code on a pizza box leaflet, scanning a QR code in the delivery confirmation e-mail, or clicking onto promotional social media posts.
- Price Action: PZZA shares are trading lower by 4.36% at $97.86 on the last check Monday.