The corporate jersey patch invasion has begun in Major League Baseball, with the San Diego Padres becoming the first team to strike a deal with a sponsor.
The Padres announced Tuesday a partnership with the cell phone manufacturer Motorola. A video that accompanied the announcement showed the very visible Motorola patch on the right sleeve of their jersey.
It was reported earlier this month that teams could begin striking sponsorship deals, and they’d be able to wear the patches as early as 2023. The 4-by-4 patches can be placed on the right or left sleeve and have to remain consistent for at least a year.
hellomoto.
Introducing the newest Padres partner, @motorolaus! Jersey patch coming in 2023. pic.twitter.com/zFwT2WFwl2— San Diego Padres (@Padres) April 19, 2022
MLB becomes the second of the big four North American professional leagues to allow jersey patches, following the NBA, which has allowed them for several years now. The NHL, which already has helmet sponsors, also plans to allow jersey patches next season.
