Paddy McGuinness was almost unrecognisable in his latest video on social media this week, just days after he had used a different filter on himself in another post to his followers.
The presenter, 49, took to Instagram yesterday to post footage of himself visiting a Tesco store. He appeared bald in the short video and was seen sporting a dark beard.
It showed him walking down an aisle in the supermarket. He stops as he reaches a member of staff, who has similar facial hair and a shaved head. They then pose together.
The filtered video was posted with the caption: "Nice to see our kid". And, as he teased over the physical similarities between him and the staff member, he used the hashtag #doppelganger.
It's amassed more than 13,000 likes on the platform and had some fans in hysterics. "OMG! Crying," wrote one person in the comments, another said that they were "howling".
"[You] still look good. I can't stop laughing," wrote one viewer in response to the recent post. Another took the opportunity to write: "God I needed this right now."
It isn't the first time that Paddy has used a filter on his face this week, as just a few days ago he shared another video in which his appearance had been altered.
Do you enjoy reading about celebrities? Sign up for all the best celeb news from the Mirror here .
The previous video came after the Top Gear presenter had visited Turkey over the festive period. He humorously addressed rumours of cosmetic surgery in the video.
Paddy said in the video: "Hello there. I've come on here today to address the absolutely scurrilous and unfounded rumours that I've had a bit of work done over Christmas."
"Yes, I've been to Turkey for a long weekend, but absolutely no truth in that I've had a bit of work done. This is just a tan and I've had a couple of cans of that Prime," he teased.
He continued by saying that there are "a lot of fake accounts" pretending to be him, adding: "Unless it's this guy, it's not the real deal". He concluded: "Happy 2023."
Do you have a story to sell? Get in touch with us at webcelebs@mirror.co.uk or call us direct 0207 29 33033.