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Daily Record
Daily Record
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Jonathon Hill & Ruth Suter

Owners of UK's 'cheapest fuel garage' forced to close due to cost of living crisis

A family-run garage that once inspired mile-long queues due to its cheap fuel has been forced to close.

Bailey Garage in Abergavenny, Wales, has been sold due to the cost of living crisis. The business served the local community for over 50 years before closing its doors for the final time last week.

The garage hit national headlines last month for being one of the first in Britain to drastically reduce fuel prices to 20p cheaper than the national average, Wales Online reported. Owner Ian Bailey said his wife, who has been involved with the family business for 37 years, “hasn’t stopped crying” since news of the sale was confirmed.

The 53-year-old - who inherited the garage from his dad - has addressed accusations online that he cut the price of fuel before selling up.

“I also feel really sad and as though a family member has died to be honest with you,” Ian said from the garage before it was officially sold on Wednesday. “Ascona Retail approached us 18 months ago to buy it, and we’ve not known since whether it was actually going to happen or not. Even until last Thursday we didn’t really know.

“That’s why it upset me to see some comments on social media from Mickey Mouse platforms accusing us of getting rid of old stock cheaply. I also feel really sad and as though a family member has died to be honest with you,” Ian said from the garage before it was officially sold on Wednesday.

Ian took over the running of the garage from his dad (WalesOnline/Rob Browne)

“Ascona Retail approached us 18 months ago to buy it, and we’ve not known since whether it was actually going to happen or not. Even until last Thursday we didn’t really know. That’s why it upset me to see some comments on social media from Mickey Mouse platforms accusing us of getting rid of old stock cheaply.

“It was really frustrating. I was on the phone to BP asking why, and they said it will catch up with others and when it was viable we could drop our prices. When we could in July we dropped them straight down, and I’ve noticed not many others did - which I really struggled to get my head around.

“I do see the odd one or two popping up now dropping their prices, but they’re few and far between. I can’t explain why.”

Ian dropped prices to 163 pence per litre for unleaded petrol and 177.9 for diesel. He said he was “stunned” with the reaction after word of his prices got around.

“After a couple of days people clearly started hearing about it and we became busy," the garage owner continued. Then it was in WalesOnline and it went berserk. We had people driving from Swansea and the Valleys. You might well say why are people driving that far and sitting in a queue for petrol, but I think they were doing it to make a point. Drivers I spoke to told me that.”

After making the sale public this week, Ian’s post has received more than 1.5k reactions on social media, which he says has been “overwhelming”.

The garage has now been sold off (Media Wales)

“I’ve made many good memories with them over the years, so many good people,” he added. “That’ll be the worst part [of selling] - I’m really going to miss them and the banter every day. I’ve had the best time of my life with them.

“I’m going to retire now and enjoy my life. I’ve never had a family holiday because of my ties to the garage. One thing I’ve always wanted to do with my life is take the children and grandchildren away. I can do that now.”

Recalling his younger years at the garage, Ian said: “I was three when my parents bought it and my mum worked the two pumps in all weather and my dad was in the showroom and the workshop. Thirty-four years ago they decided to demolish the showroom and workshop and make the garage what it is today.

“In Abergavenny at the time there were probably seven or eight service stations and we developed ours before anyone else did. There is actually not that much money in fuel and there never has been, we took most of the money in the shop because we have always worked on such low percentages.

"The others only tended to have the fuel side of the business and they were smaller, so many of them fell by the wayside.”

In his 50 years at the garage Ian was in no doubt what the most difficult challenge has been.

“Definitely Covid, when we lost 78 percent of our trade,” he explained. Most garages went to reduced hours, but because we are so well-known and people rely on us I couldn’t do it. I said no, we can’t do it.”

Fuel prices in the UK have been going up massively in recent months, primarily due to the rising costs of a barrel of oil. In 2020 the wholesale price of a barrel of crude oil was around $40, but it more than doubled in 2021 with the ongoing impact of the Covid-19 pandemic affecting supply and demand.

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