Energy company OVO will pay customers to reduce their energy usage at peak times as part of a new trial.
As part of the Power Move trial, consumers could earn as much as £100 for using less energy during busier periods.
Customers will be asked to lower their usage during the peak time of between 4pm and 7pm, as reported by the Daily Record.
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This will assist in lowering pressure on the grid, due to the fact that research has revealed that households use on average 19 per cent of their daily energy between these hours.
It follows the news that a similar scheme is set to launch next month that will see consumers urged to use appliances outside of peak hours.
This "demand flexibility service" will begin in November and will last through to March 2023, and is intended to balance supply and demand.
As part of Power Move, OVO is requesting that participants lower their average consumption between the hours of 4pm and 7pm to under 12.5 per cent.
For an average household, this is approximately the equivalent of moving three loads of washing per week from peak time to a less busy time of day.
As £20 is rewarded for every month that this goal is achieved, and the trial runs from the start of November to the end of March, participants could get up to £100.
According to an independent report commissioned by OVO and Energy Systems Catapult, energy companies need to drastically alter their approach to consumers.
The report states that providers must help customers navigate net zero and move away from fossil fuels and towards home energy efficiency.
OVO will be reaching out to customers to take part in the trial starting mid October.
CEO OVO Raman Bhatia said: "The UK energy sector is at a crucial point, and we need a resilient grid to get us through this winter.
“This trial provides essential consumer data which can be shared with the Government and the National Grid to prevent power shortages, and will give customers a deeper insight into their energy consumption habits, with great potential savings.”
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