More than half of adults would rather go on an action-packed holiday than a relaxing break – with skiing, snowboarding, and mountain climbing among the top activities people like to get involved in.
A study of 2,000 holidaymakers found 57% of people said they only consider getaways packed with activities.
Climbing, wild swimming, and white-water rafting, were some of the other top holiday pursuits respondents would like to take on.
And one in four (25%) said they would book a holiday centred around skiing or snowboarding.
But not all holidaymakers set out to book an adrenaline-fuelled break specifically – as almost half (43%) admit they have sought out adventurous activities on more traditional getaways.
The research, commissioned by Snow+Rock, also found 40% wouldn’t book a trip unless there were lots of opportunities to spend time outdoors – while exactly half of those polled said they feel most adventurous when on holiday.
Jose Finch, managing director of the winter sports retailer, said: “Holidays are the perfect opportunity to relax and unwind – but sometimes, a change is as good as a rest.
“If you’ve made the time and effort to travel far from home, it makes sense to make the most of the new scenery and experiences open to you.
“And for many thrill-seeking Brits, those experiences involve snowy mountains, white water, and jaw-dropping vistas.”
It emerged nearly half (48%) are quickly bored lying on a sun lounger, and 35% have to try new things to remain engaged during their time away.
Of those who prefer an action-packed holiday, two-thirds (65%) said they get bored sitting around on more tranquil breaks.
When deciding where to go on holiday, the location is the deciding factor for 73% – although one in four people (23%) who would like to try skiing or snowboarding don't know the best destinations to head to.
The study, carried out via OnePoll, also found a quarter (23%) had previously been on a snowsports holiday.
And 16% who haven’t yet hit the slopes said they would like to in the future – although 26% of these are unsure of what type of gear they would need to buy.
When buying clothing for an adventure or outdoor holiday, one in five prioritise buying the highest-quality gear – but 22% are happy to chance it with cheaper equipment.
And for snowsports lovers, nearly half (47%) stated the epic mountain scenery was what they enjoyed most about their skiing or snowboarding holidays – while 41% cited spending time outdoors as a highlight, and 39% love the balance between being active and relaxing.
Jose Finch, from Snow+Rock, added: “We live for the mountains, and we’re looking forward to a brilliant snowsports season this winter.
“Whether you’re hitting the slopes for the first time, or you’re a seasoned adventurer, our in-store experts are on hand to help you.”
