Oreos are being given a makeover to replace the classic patterns on the popular biscuits with familiar images from the Batman series of films to coincide with the release of a new Caped Crusader movie.
The limited edition packs will mark the launch of The Batman , starring Robert Pattinson, set to premiere on March 4. Packaging will include riddles from one of the film's three villains The Riddler.
Shoppers simply scan the QR code on pack for their chances to win instant cinema tickets daily, as well as the star prize of a VIP trip to Gotham City at Warner Bros. World in Abu Dhabi.
Rafael Espesani, senior brand manager for Oreo at Mondelēz International, said: “‘The Batman’ is one of 2022’s most highly anticipated releases, and so we wanted to create something really exciting for Oreo-lovers and Batman fans across the UK, combining the two global icons of popular culture and generate excitement in store.
"This promotion sees the ultimate crossover, bringing the Gotham skyline to the biscuit fixture and driving incremental sales for retailers, while offering a playful twist to the film.”
The limited-edition packaging and embossed biscuits are now available at retailers.
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