OpenAI has recently launched SearchGPT, positioning itself to compete with Google in the search engine market. This new tool enables users to search the web in real time and automatically summarize results from Microsoft's Bing. It's a concept similar to Google's Search Generative Experience and Perplexity's AI-powered answer engine.
Despite being a relatively new startup, OpenAI's SearchGPT may not pose an immediate threat to Google Search, according to industry experts. However, the momentum created by OpenAI's previous ChatGPT tool suggests that Google should take notice. OpenAI's strategy in rolling out SearchGPT has been praised for its focus on feedback from a small group of publishers and users.
In contrast, Google has faced criticism for tools like AI Overviews, which have been accused of providing false information and making errors. Additionally, Google's chatbot Gemini has been restricted from responding to election-related inquiries due to inaccuracies in recreating images of historical figures.
OpenAI's approach of signing publisher agreements with companies like Vox Media, Axel Springer, News Corp., and The Atlantic has been seen as a positive step. SearchGPT will provide clear attribution and links to help users verify the source of information.
While concerns have been raised about OpenAI potentially accessing data through a backdoor approach, the company's transparency in presenting deals to the public has been commended. This contrasts with Google's perceived lack of innovation due to its dominant position in the search engine market.
Industry experts believe that the emergence of strong rivals like OpenAI could prompt Google to adapt and innovate. The recent monopoly ruling against Google could also potentially benefit OpenAI by opening up opportunities to gain search-market share.
Despite the challenges, Google remains the preferred search engine for the majority of consumers, ensuring its continued dominance in the market. However, the rise of competitors like OpenAI signals a potential shift in the search engine landscape, urging Google to reconsider its approach and make necessary changes to stay competitive.
