OpenAI and Reddit have announced a partnership that will integrate Reddit's content into ChatGPT, leading to a surge of over 10% in Reddit's share price before the market opened on Friday. This collaboration will grant OpenAI access to Reddit's data application programming interface, offering real-time, structured, and unique content from the platform.
As part of the agreement, Reddit users and moderators will benefit from new artificial intelligence-powered features, while OpenAI will serve as a Reddit advertising partner. Reddit's co-founder and CEO highlighted the platform's role as a vast repository of authentic and up-to-date human conversations, emphasizing the importance of inclusion in ChatGPT to enhance connectivity and facilitate content discovery.
The partnership aligns with Reddit's existing content arrangements and does not alter its data API terms or developer terms, which stipulate that commercial use of content accessed through Reddit's data API requires platform approval. However, non-commercial API access remains free within specified limits.
OpenAI's COO expressed excitement about leveraging Reddit's timely and relevant information to enhance ChatGPT and explore opportunities for AI-driven features that can enrich the Reddit experience. Reddit, which recently went public in March, saw its market value soar close to $9 billion upon its debut on the New York Stock Exchange.
Known for hosting diverse discussions on various topics, Reddit attracts a large audience seeking everything from light-hearted memes to profound reflections and community recommendations. OpenAI's CEO, a significant Reddit shareholder due to early investments, stands to benefit from this collaboration, further solidifying the ties between the two entities.
