Online trading company FBS has parted ways with Leicester City after three years as its main shirt sponsor. The club has gone back to using Thai duty free giant – and City owner – King Power as its official match and replica shirt partner.
Leicester City shirts carried the King Power logo from 2010 to 2021 and the new new 2023/24 Adidas home shirts with King Power branding are already available in the club store.
In a statement the club called it a “renewed era of collaboration and shared ambitions for our men’s and women’s teams with the ongoing commitment of the Club’s parent company”.
Chief executive Susan Whelan said: "Our supporters have shared many wonderful moments with King Power on the front of Leicester City shirts and this renewed partnership is one that will support further growth and success.
“King Power have made a significant contribution to this Football Club’s rich heritage and this renewed commitment demonstrates its determination to keep contributing to that ongoing legacy in every way, as we embark on this new chapter.
“The renewed partnership with King Power marks a nostalgic reunion, reigniting the memories of an unforgettable period of triumphs and accomplishments for the Football Club.
“From 2010 to 2021, the King Power logo was proudly carried on Leicester City’s shirts during a remarkable journey that saw the Club reach unprecedented heights.
“I’d also like to extend our sincere thanks to FBS for their support during their time as Leicester City’s official principal partner over the past two seasons.
“We are grateful for their contribution and look forward to maintaining a strong bond with them in a new capacity as we continue our journey.”
