Fast-growing e-commerce firm OnBuy has made another senior hire, with the appointment of Cherie Cook as marketing director.
The Dorset company - the UK’s fourth-largest online marketplace - said Ms Cook would head up its marketing team, as it seeks to develop its brand and become “the next household name”.
Ms Cook has joined the Bournemouth-based company having previously worked with Thomas Cook, Bupa and most recently electrical retailer AO, where she led multi-million-pound marketing campaigns to help the business grow threefold.
The move comes after OnBuy recruited experienced telecommunications and electronics executive Julian Browne as its new chief technology officer.
Founder and chief executive Cas Paton said: “As a true marketing visionary and a leader of AO's fantastic marketing to date, Cherie has been there and got the t-shirt!
“She was the best candidate for OnBuy to fuel our next wave of growth. She's a forward-thinker with a 'get it done' approach - qualities needed to move at the scale we expect.”
In March OnBuy was ranked among the fastest-growing companies in Europe by The Financial Times , with a 479% increase in revenue growth between 2017 and 2020 - rising from £394,000 to £2.2m.
The firm offers a platform for thousands of online retailers to sell a range of 36 million products.
Ms Cook said: “I’ve experienced first-hand what is possible when you truly put customers at the heart of all that you do, so I’m excited to be part of the team that will write the next chapter of the OnBuy story.
“There’s so much more we all want to do to raise the bar for customers and sellers and establish a new ordinary; we’re only just getting started. The marketing team - which is full of smart, curious, and driven people - are set to make OnBuy a destination customers come back to time and time again.”
With the announcement of its base in Bournemouth town centre at the start of the year, OnBuy said it was looking to double its workforce by filling more than 100 roles, while it also has plans to open a base in Manchester.
Last year it recruited more than 80 new staff members, grew the number of sellers on its website by more than 50% to more than 11,000, and secured £35m of investment during a series A funding round.
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