One in three Gen Z aren't familiar with the Beatles, one study shows.
Radio company Roberts surveyed 2,000 UK respondents to find out how familiar they are with various artists, their views on music, and how, or even if, their tastes had developed. They found only one in two are familiar with David Bowie, and almost a third were unfamiliar with The Beatles.
Gen Z is the term used to refer to those born from the mid to late 1990s up until the early 2010s.
READ MORE: Four things I've learned from writing about The Beatles
The study also revealed that over a third of the generation wouldn’t listen to a song if it was released before they were born. The study also discovered that men are nearly twice as likely to find older music boring, with 21% compared to women at 11%.
When asked if the UK public found it difficult to enjoy modern music, more Millennials (aged 24-42) were in agreement than Gen X (aged 43-54). However, of all the generations, Baby Boomers (aged 55-73) were the generation least interested in getting to know older music.
Over a third of the Gen Z told Roberts they wouldn’t listen to a song if it was released before they were born. That’s a whole library of classics released before 2000 that the younger generation could be missing out on.
