The Evening Standard’s Christmas Appeal to help people on the breadline cope with the cost of living crisis has passed the £3.2 million mark, thanks to online public donations and an accumulation of five-figure gifts to our charity partner The Childhood Trust that together amount to over £100,000.
It means that on Friday the final day of our partnership with The Childhood Trust, we can announce that this alliance has raised £1.2 million, surpassing our initial goal of securing £1 million to support children in poverty in London, following the initial £500,000 pledge from its founder Grant Gordon.
Together with the £2 million raised by our other charity partner, Comic Relief, the total since we launched three weeks ago now exceeds £3.2 million.
Our partnership with Comic Relief will continue to seek to increase this pot for another two weeks before Christmas.
Our appeal, run with sister title the Independent, has been backed by the Princess of Wales, Mayor of London, religious leaders and a raft of leading celebrities.
Laurence Guinness, CEO of The Childhood Trust, said: “We are thrilled that our part of the appeal, in partnership with the Evening Standard, has raised £1.2 million. We would like to thank everyone who has donated.”
The money we have raised with The Childhood Trust will be restricted to funding groups that support children in London whereas the money raised with Comic Relief will fund organisations that support people of all ages who are struggling countrywide.
