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Belfast Live
Belfast Live
National
Conor Coyle

Omagh bakery’s sweet treats proving big hit on Tiktok as latest video racks up thousands of views

A bakery in Co Tyrone has been taking social media by storm after a behind the scenes look at its staff has been viewed more than 30,000 times o TikTok.

Piece of Cake in Omagh has more than 7,000 followers on its Instagram account, and it’s easy to see why as their sweet treats such as Nutella filled cookies prove popular with those from near and far.

Bakery owner Hannah Stevenson, who runs the popular bakery alongside husband Adam, said she couldn’t believe how many people had viewed the clip.

“My sister actually made it, she works on a Saturday morning and she just wanted to show a wee bit behind the scenes," Hannah told MyTyrone.

“We find we get a lot more people engaging with us whenever we show stuff of us behind the scenes in the kitchen.

“She was absolutely well chuffed with that, and she got our granny in it as well!”

Hannah added that being active on social media has been key to the success of the business and helps to keep customers coming in as well as buying online.

“We always said that I would be nowhere without social media, I’m always posting stories on Instagram and I’ve only recently got on to TikTok as well.

“We find that when we don’t post online then our sales don’t be as high, but when we are active it’s what runs the business 100%.”

The Co Tyrone woman added that Piece of Cake was very much a family run business, with her mother

“My mum and my sister are very involved with us, my mum was a childminder for 25 years and she gave it up to help me last year.

“Her and her twin sister are the main bakers and my sister helps out with the shop as well.

“I get a lot of support from family and it’s just great.”

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