Oculus has announced Quest, a new VR headset that aims to bring immersive experiences to the mass market.
At a developer conference it announced the new headset would be on sale in Autumn 2019 and cost around $399 (around £300).
Oculus Rift, the original VR headset from the company, cost $600 when it launched.
Facebook -owned Oculus previously released Go, which is a simplified VR experience that has everything built into the headset.
Essentially, Go was like Samsung's Gear VR but it didn't need you to put your phone into the headset for it to work. It wasn't designed for console-quality graphics though - something the new product will need to do.
The original Oculus Rift required a PC to run, and a powerful one at that. VR places considerable demands on both the processor and graphics card of a computer.
This is because it needs to have a high frame rate in order to prevent nausea and headaches. A proper VR system needs more than 90 frames per second to run smoothly.
Computer-based VR also needs wires that run between the headset and the PC. HTCs wireless adaptor does allow the user to go wire-free, but at around £300 it isn't cheap.
Quest promises to bridge the gap between the high-end Rift and the entry-level Go. While it shares its optics with the cheaper device it adds proper room sensors.
This allows the wearer to move around and for their VR world to move with them. Four wide-angle sensors on the front of the headset track your position in the real world and translate it to the virtual one.
Hand controllers allow you to move your arms in the VR world and interact with objects.
The big question hanging over Oculus Quest is of compatibility with existing games and services. The company says porting games from other devices should be simple.
There is, however, no information on how powerful this device will be and how long the battery might last in normal use. Both are key questions.
In 2017 Facebook CEO Mark Zuckerberg said he wanted a billion VR users. This year he admitted to being a little off that target and some analysts think that sales will go down this year.
