Online grocery retailer Ocado is cutting the price of more than 100 of its products in an effort to offer "even better value" to customers. The price cuts will be made to its "everyday essential" range.
The foods seeing their prices drop include branded, own-brand and Marks & Spencer items. They include Lurpak garlic butter, which is down 25%, Ocado grated parmesan, down 16%, and seeded rolls, down 17%.
Ocado Retail chief executive Hannah Gibson said: “Together with the Ocado Price Promise, cutting the prices of these 100 essentials means we’re even better value, alongside the service, range and quality which our customers love.”
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The price cuts are being made as grocers compete to pass on falls in wholesale costs to customers. Some price cuts being made by Ocado include dropping the price of four pints of its own-brand milk by 10p to £1.45. The cost of two pints of milk will fall by 5p to £1.20.
Other products that will see their price tags change include Greek-style yoghurt, salmon fillets, avocados, ciabatta rolls and tortilla wraps. More than 60 of the reductions are being made due to price cuts made by M&S.
Ocado's changes come after it launched its Price Promise earlier in the year. The scheme sees it compare the prices of more than 10,000 like-for-like products at Tesco.com.
Meanwhile, Morrisons has announced that it is cutting the price of 47 products by more than 25% on average. Asda has previously frozen the price of more than 500 products in August, while Sainsbury's dropped the cost of toilet paper by 11%. Waitrose has already cut the cost of 200 items.
