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Evening Standard
Evening Standard
World
Nuray Bulbul

O2 Priority quietly axe free Greggs and customers are fuming

Virgin Media and O2 costumers are not happy about Greggs's announcement of revisions to its O2 Priority offers.

Every week, Greggs offers free coffee as well as a complimentary breakfast roll, sausage roll, or vegan sausage roll on Friday or Saturday mornings to O2 Priority customers.

However, September 12 will see an end to this deal.

Instead, O2 Priority customers will receive two new benefits: one will be able the choice of any hot drink from Greggs for just £1 per month, and another will be a choice of a variety of savoury goodies from Greggs for just £1 per month.

Priority app’s recent notice read: “We're switching up your Greggs rewards from 12 September. We know how loved the Greggs rewards are, so we've taken our members' feedback on board before making any changes.

“That's why our new ones give you even more choice, and allow more people to grab savings at Greggs every month.”

Customers may now choose from a wider range of goods on the Greggs menu, giving them "even more choice" as they are no longer limited to simply sausage rolls or breakfast rolls, according to the update.

The catch is that you have to attend at precisely 11.30am in order to enjoy a hot drink and savoury snack together. You may get hot drinks for £1 between 11.30am and 7pm, and savoury snacks for £1 between 11.30am and 7pm.

Fans of Greggs have taken over X to vent their rage.

One user wrote: “O2 Priority changing their Greggs hot drink reward from once a day to once a month, I just fell to my knees.”

While another added: “@O2 can you explain how removing the Greggs priority reward was consulted with your customers. It’s a dramatic reduction and genuinely the only reason I’m an O2 customer.”

A third said: ”Absolutely shocking comms from @O2 regarding changes to the @GreggsOfficial priority rewards.‘We know how loved the Greggs rewards are, so we’ve taken our members’ feedback on board before making any changes.’ Literally no one wanted to pay for this less frequent reward...”

Another unhappy customer also had a few things to say: “@O2 this is embarrassing. Like you’re doing your customers a favour because you’ve listened that we done want freebies. Utterly shocking your network coverage is bad enough on its own!”

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