The National Women’s Soccer League’s newest expansion team is called *checks notes* Bos Nation Football Club. Yes, that is the team’s real name.
As a writer with a background in marketing, I know how hard it is to come up with good, lasting ideas, especially ones that involve a brand. It is not easy to nail things like colors, mission statement and tagline that will live on for years. However, it wouldn’t be the first time a professional sports franchise created a wild team name.
The Washington Commanders were the Washington Football Team for an entire season until leadership came up with a proper name. Maybe that’s happening here, and the name will change. But is Bos Nation Football Club the best thing someone could come up with? Have you no shame, NWSL?
See you in 2026, BOS NATION FOOTBALL CLUB ⚽️👀 pic.twitter.com/24ZOmrJTAP
— Attacking Third (@AttackingThird) October 14, 2024
Boston's NWSL franchise will officially be called BOS Nation FC, the team announced. The club is set to join the league in 2026. pic.twitter.com/xJu3GpV7Hr
— espnW (@espnW) October 15, 2024
The league might not be ashamed because Bos Nation recently released a WILD introduction video about the franchise, and I want to cringe.
The new clip, which includes an appearance from Tom Brady, has a ton of, uh, double entendres about soccer balls. (Warning: NSFW language)
*Deeeeeeeeeeeeeeep sigh*
Anyway, it seems I am not the only one who might be side-eyeing the team name. Soccer fans had a field day (pun intended) with it.
I feel pretty confident that BOS Nation FC is going to have one of the most remarkable brand explainer documents ever produced.
— Alexander Abnos (@AnAbnos) October 15, 2024
i just know somebody presented “girl bos nation” as an option at some point during this process and i just wonder how long it *stayed* on the table 😭 https://t.co/F7Grsizqa1
— Aaron West (@oeste) October 14, 2024
Gaslight
Gatekeep
Girl BOS https://t.co/Y6OEwhNZI5— Douglas Reyes-Ceroñ (@dreyesceron) October 14, 2024
NWSL for the most part has cool names, BOS Nation Football Club screams video game that didn't get official league rights https://t.co/k1dwCMkE2J
— Avry's Sports Show (@Avry) October 15, 2024
