A Nottingham fashion brand has launched its first dedicated showroom in the heart of Holborn.
Universal Works has taken premises in Emerald Street, just off Theobolds Road, not far from the British Museum.
The contemporary menswear brand was launched on the kitchen table of co-founder, director and designer David Keyte in 2009.
It now has three stores and the new London address will be used as a showroom to present its seasonal collections to buyers.
Mr Keyte said: “We wanted to provide our UK retailers with a larger space to view our collections each season and, after finding this space, we knew we needed to secure the property quickly.”
His company struck the deal on the property with landlord Mayfair and Holland Properties with help from East Midlands law firm Nelsons.
Nelsons began working on the transaction in December and the deal was completed on January 14.
Paul Hinchliffe, legal director and solicitor at Nelsons who worked on the deal, said: “This was our first time working with Universal Works after I was recommended by Richard Sutton at NG Chartered Surveyors, with the landlord working with the agents at Compton.
“Universal Works is currently going through rapid growth and this new showroom complements that building momentum.
“The building boasts an interesting history in itself, being a refurbished printworks, and has been used as a showroom previously.
“The location will be a crucial part of accelerating the brand’s growth, so it has been a pleasure to play a part in the company’s next steps.
“As an incredibly well-respected player in the fashion industry, we’ve been delighted to work with Universal Works and hope to work with them again in the future as they continue to grow. I wish them all the best with this exciting venture.”
Mr Keyte said: “Nelsons was recommended to us and Paul was a pleasure to work with, enabling the transaction to progress efficiently and quickly. We are excited to now have our first dedicated showroom alongside our agent in London and look forward to welcoming our customers there.”
