Why do Nottingham Forest not have a shirt sponsor? Situation explained as talks continue

Nottingham Forest are still without a shirt sponsor as they prepare to play their first Premier League game at the City Ground for 23 years.

Former shirt sponsors BOXT have disclosed that Forest turned down a "multi-million pound offer" to continue their partnership with the boiler company ahead of this season. They were the main sponsors last term after a short-term deal with the company was agreed back in April 2021 and extended for 2021/22.

In a statement posted by BOXT, they stated that the club wanted to go "in a different direction" following their return to the Premier League. The company said: "We’d like to take this opportunity to thank Nottingham Forest for allowing us to step in and become their front of shirt sponsors for the last 2 seasons, we’d especially like to thank the loyal Forest fans for the way in which they have embraced us.

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"We’ve enjoyed every minute of the journey of getting Forest back to where they deserve to be (both as BOXT and also as football fans). We’re incredibly disappointed to not be working together for the upcoming season, we had submitted a multi-million pound offer but unfortunately the club want to go in a different direction for their front of shirt sponsorship. On that note, we’d like to wish them and their fans the very best for their first season back in the Premier League."

The Reds have opened up a massive avenue for commercial gains following promotion into the top flight and NottinghamshireLive reported at the start of the month that the club were in discussions with potential partners. Those talks are understood to still be ongoing so, for now, the Reds will take on West Ham on Sunday (2pm) still without a shirt sponsor.

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