Nottingham Forest have announced an extension of their partnership with E.ON - prompting some fans to speculate the company could become the club's new shirt sponsor.
Forest initially joined forces with the UK's largest energy provider last season during their Championship campaign. The organisation's aim is to raise awareness of climate change and to make individuals consider simple ways to make a difference in their every day life.
The Reds have now extended their partnership with the company throughout the 2022/23 Premier League season. Meanwhile, Forest remain without a shirt sponsor after turning down a "multi-million pound offer" from former shirt sponsors BOXT.
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BOXT were the main sponsors last term after a short-term deal with the company was agreed back in April 2021 and extended for 2021/22. However, it is understood that the club wanted to go "in a different direction" following their return to the Premier League.
Following the latest announcement regarding E.ON, one Forest fan questioned on social media: "Anyone know if this means that EonEnergyUK are our new shirt sponsor!?" Another said: "Find it really strange and a little annoying that we STILL haven't sorted a shirt sponsor and additional income by some kind of sponsorship deal?!"
A third claimed: "Thought EonEnergyUK were announcing they were the new NFFC shirt sponsor," while another added: "They could pay their shirt sponsorship with what they make on a few electric bills."
A fifth fan posted: "I did see a rumour on one of the forums months ago that they would be our shirt sponsor but nothing came of it. I'd be happy if they were, but not sure it's a great message for an energy company with the prices being what they are at the moment."
John Taylor, Chief Operating Officer at Nottingham Forest, said: "We are delighted to continue our relationship with E.ON and help drive awareness of its Action for Climate campaign, which seeks to educate people on how to be more efficient with their energy usage and the solutions that can lead to more sustainable practices. We look forward to building on last season’s positive work together as we strive to bring improved and long-lasting change in our communities.”
Scott Somerville, Head of Brand & Marketing at E.ON, said: "Nottingham is extremely close to our hearts at E.ON; thousands of our colleagues live in and around the city and many more of our customers live and work here. Football clubs like Nottingham Forest sit at the very heart of their communities and can inspire people both on the pitch and in their daily lives.
"That’s why it means so much to continue our work alongside the club in helping communities improve their sustainability and take action for climate."
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