Shoppers are rushing to make room in their freezers after it was announced that an iconic 90s brand would be turned into a frozen treat at Iceland.
Popular foodie Facebook account Newfoodsuk shared the news that the frozen foods supermarket would soon be stocking Hubba Bubba bubblegum flavoured ice lollies - and it has made many shoppers nostalgic.
The American bubble gum brand, which first launched in the 70s, was an instant hit with many of us who grew up during the 90s and noughties, with the chewing gum tape being a popular tuck shop favourite.
It is the first time that the nostalgic snack has been turned into a frozen treat and they are said to be exclusively available in Iceland stores as a pack of four for £2.99, reports the Grocery Gazette.
Sharing the news, the Newfoodsuk page wrote: "New Hubba Bubba Ice Lollies coming soon to Iceland Foods -(TalkingRetail.)"
Nostalgic shoppers flocked in droves to the post, as over 10,000 reacted to the news and a further 5,000 expressed their enthusiasm at getting their hands on them as soon as possible.
One excited shopper said: "Currently clearing a shelf in my freezer."
A second tagged their friend and wrote: "Brings back childhood memories but in ice lollies we will have to try them!"
A third exclaimed: "Ok this looks good not gonna lie."
While a fourth added: "I’m gonna have to start shopping in icelands."
And, as many Hubba Bubba fans are now all grown up, many couldn't wait to begin using them for summer cocktails, as one added: "Why do a see this and think of us making these into cocktails."
It is the latest nostalgic brand to be turned into a frozen snack after the supermarket also launched shredded chicken inspired by the popular NikNaks crisps brand earlier this year.
The frozen foods giant also stocks a range of 'tuck shop favourite' ice lollies that are inspired by some of our favourite snacks including Refreshers, Dolly Mixture and Fruit Salads.
The new Hubba Bubba Bubble Gum Ice Lollies will reportedly land exclusively at Iceland from March 2023 for £2.99.
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