Many of us will have spent our teenage years hunting for products by iconic makeup brand Bourjois - and now it’s back exclusively in Superdrug.
The classic makeup brand was discontinued in December 2019, but is back on our shelves in Superdrug today (July 4). It's safe to say the brand has been missed greatly, with popular products such as the Little Round Pot Blusher and the iconic Healthy Mix foundation making a highly anticipated return.
UK customers will be able to get their hands on products by the European beauty brand exclusively from Superdrug online and in store. The French cosmetics company was founded by actor Joseph-Albert Ponsin in 1862, who wanted to create a skin product to replace the greasy stage makeup in use by theatre artists.
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Since then, the brand has been loved by big names such as Kate Middleton, Victoria Beckham and Cate Blanchett. Superdrug Trading Director Megan Potter said: “Superdrug is absolutely thrilled to welcome the iconic Bourjois brand back to the UK, especially as the range was previously a firm favourite with our customers.
“Parisian beauty is having a big moment thanks to Emily In Paris – and let’s face it, that chic French style will never go out of fashion! Customers will be happy to see the return of Bourjois’ hero products including the Little Round Pot Blushers but there are also some innovative new offerings in the collection.”
Superdrug’s exclusive Bourjois collection will include all the favourites like the little round pot blush (which is currently only available in store), the healthy mix concealer and the iconic velvet liquid lipstick. Shoppers will need to be quick though, as the stock is proving very popular online already with limited items available.
Browse the collection here.
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